Aaron W. Lupin
I grew up loving to create and customize. I would paint and personalize everything around me. But what fascinated me the most was digital art and design.
My academic studies in fine art and illustration, along with my work experience in fashion advertising, have influenced my current artistic style. I love to play with colors and textures and focuses on visual subtlety.
I do believe "A basic design is always functional, but a great one will say something".
nights at pc
Pantone colors
used
courses
attended
of photos taken
Webpages & Video Ads & Emails
Specialize in e-commerce related graphic design and content creation.
Develop creative visual content to clearly communicate brand identity across all platforms.
Rebranding.
Make the unfamiliar familiar by showcasing the best of Asian experiences. Simplicity that can be applied to any culture. Style that transcends categories.
Welcome and encourage mainstream users to find and discover product, earn their trust, all while making it easier for current customers.
Inspire customers with vibrant, lively imagery that helps them discover and taste the product, visually.
All about creating a new type of Asian experience. Rebrand Yami with a visual style and experience that's intriguing for mainstream customers and welcoming for current customers. Unbox the best of Asia.
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My Skills.
Translate strategic direction into high-quality design within an established brand identity.
Use trend intelligence and an understanding of the current and historical business and market to design and execute specific classifications.
Develop concepts by hand or with software, and execute original content determining ideal usage of color, text, font style, imagery, and layout.
Design, build, and maintain websites using authoring or scripting languages, content creation tools, management tools, and digital media.
Perform or direct website updates.
Write, design or edit web page content, or coordinate with others producing content.
Identify UX design needs for the company’s digital assets.
Produce high-quality UX designs using wireframes, flow diagrams, graphic and visual design, sitemaps, prototypes, and storyboards.
Design UI elements, such as search boxes, navigation menus, widgets, and tabs, for the company’s digital assets using various UI/UX tools.
Creating and delivering motion graphics for various media.
Working with my design teammates to select audio, video, colors, animation, etc. for graphic design.
Editing video footage and adding effects/elements to enhance motion graphics.
Support the Design team to deliver successful projects for its clients—internal and external.
Continuously seek out ways to improve the processes, practice, and culture of the Design team.
Act as a bridge between the Design team and the Engineering, Product Management, and Marketing teams by making sure interdependencies are understood and planned for
Identify team needs with regard to process, tools, documentation, asset management, etc.
Build a team of best-in-class Design Program Managers.
Illustrations & Photos.
